Blog of James Robinson
Rådmansgatan 76C, Stockholm
james@foreignstate.com
+46 709 830 001

The WWF deforested football field

The equivalent of a football field of forest is clear-cut every 4 minutes in Brazil. Do we actually care when we’re watching a game on TV? Certainly not, so the WWF broke the habit.

Last December, a very special event happened during a women’s football game between Brazil and Denmark. In 4 minutes, the green playing field gradually turned into a burned colour to raise awareness about deforestation (data visualization system).

In the end, an explaining message came out on TV screens, followed up with a call for donations. The idea is just brilliant. The message, extremely powerful.

Source: Osocio

 

1 Comment

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>