Blog of James Robinson
R├ądmansgatan 76C, Stockholm
+46 709 830 001

Smart Ideas for Smarter Cities

Ogilvy France has created a series of outdoor ads which double as variously a shelter, a seat and a ramp as part of its People for Smarter Cities IBM campaign.

As the film below explains, adding a simple curve can turn a billboard into something with an additional use, although the placement of the ads and the lack of any media company branding around them suggest that they are very much one-offs, created in order to be documented and spread online.


This blurring of the lines between what’s ‘real’ and what is a ‘stunt’ is increasingly prevalent and interesting. More and more we are seeing ideas from agencies which seem to have been made principally in order to generate a secondary life online. Does it matter if your poster or live stunt was only seen in reality by a handful of people when it goes on to be viewed hundreds of thousands or even milions of times as a Vimeo or YouTube film?

Source: Creative Review


1 Comment

  • Thanks a lot for providing individuals with an extremely splendid opportunity to read critical reviews from this website. It’s usually so good plus jam-packed with a great time for me and my office mates to visit your web site on the least thrice in 7 days to read the fresh items you have. And lastly, I’m just certainly pleased with the astounding ideas you serve. Selected 4 ideas on this page are unequivocally the most effective we have all ever had.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>